Branding, and UI/UX Design for Madden NFL 21 Mobile
Role: Experience Designer
Client: Electronic Arts (EA)
![](https://cdn.myportfolio.com/cb03d381-b180-4ab0-8a72-3cd977592dee/ca3c3496-2389-40f1-afc7-ac672092c4bf_rw_1920.png?h=91d1650793a5cb2873846b18d27baced)
![](https://cdn.myportfolio.com/cb03d381-b180-4ab0-8a72-3cd977592dee/8bae288e-f864-43aa-8ffe-75f0a1e18faa_rw_1920.jpg?h=5a74e4cfbd04250b0cbb6a1ef657280e)
![](https://cdn.myportfolio.com/cb03d381-b180-4ab0-8a72-3cd977592dee/abefb0eb-fbc3-4193-b8e8-9a3ba0e70ed2_rw_1920.png?h=55806a8e7e32613cacc99cc51fe5b61a)
keyart | Branding
![](https://cdn.myportfolio.com/cb03d381-b180-4ab0-8a72-3cd977592dee/a2f6e2f5-bf86-4cbf-a2b6-e7394497e019_rw_1920.png?h=98ffac9e346634738f806680d0b9a916)
![](https://cdn.myportfolio.com/cb03d381-b180-4ab0-8a72-3cd977592dee/4c88c43e-f18a-46dc-a61b-f55761e090dd_rw_1920.png?h=3da4b308fc71922d9f2065dd2cfb8bcb)
uI elements | player cards, items, program logos, program packs
![](https://cdn.myportfolio.com/cb03d381-b180-4ab0-8a72-3cd977592dee/673e2503-30e3-4741-a2f6-a7354a17fa52_rw_1920.png?h=5d960d739396cfa5ecdabd1928ad6a20)
![](https://cdn.myportfolio.com/cb03d381-b180-4ab0-8a72-3cd977592dee/e92a8faa-b5c3-41c9-940e-ceba25c0ba54_rw_1920.png?h=a200b7e2c484d3854511609726fd6d5d)
![](https://cdn.myportfolio.com/cb03d381-b180-4ab0-8a72-3cd977592dee/48293d95-16ce-4b4a-9f6d-06214aae4b02_rw_1920.png?h=61ef90bcae486d2c9bbca46625da5166)
![](https://cdn.myportfolio.com/cb03d381-b180-4ab0-8a72-3cd977592dee/78547c62-a5d2-4678-a8a7-56b2579bf6ed_rw_1920.jpg?h=37e31a401bf842b56c03f5fcad65fd15)
![](https://cdn.myportfolio.com/cb03d381-b180-4ab0-8a72-3cd977592dee/2815b508-1458-4392-bea5-557c7146bb7d_rw_1920.png?h=1e297bba6bc511e3a080b1300f968373)
uI interface | Menus, Game map, Game Hub, Store
![](https://cdn.myportfolio.com/cb03d381-b180-4ab0-8a72-3cd977592dee/7ac2ea3e-e650-409f-b104-d6e1ad00af58_rw_1920.gif?h=1e46e69e83a9dda8912ba07fed014c72)
![](https://cdn.myportfolio.com/cb03d381-b180-4ab0-8a72-3cd977592dee/caad8cf8-8d63-4a9f-b4bd-5166d668c64e_rw_1920.jpg?h=dfba709a5127d1503f1a602d8135b6d5)
![](https://cdn.myportfolio.com/cb03d381-b180-4ab0-8a72-3cd977592dee/ae2afa6d-33f8-4ea3-97b1-cbf5650dd2f7_rw_1920.png?h=40ae6e8264336ce0b407f0df59d19b00)
![](https://cdn.myportfolio.com/cb03d381-b180-4ab0-8a72-3cd977592dee/130ba8b8-28a9-4b06-b456-6b0660a7bb18_rw_1920.png?h=d32b10b755fbd9c19abe39ef06ba9769)
On platform
![](https://cdn.myportfolio.com/cb03d381-b180-4ab0-8a72-3cd977592dee/154b8eea-05d7-48e1-a243-4c145d7ab73a_rw_1920.png?h=d75fc5cb2ba2f6d28e1ac84b26467e3c)
credits
![](https://cdn.myportfolio.com/cb03d381-b180-4ab0-8a72-3cd977592dee/7a00371f-1d0b-41f3-8472-bb84e80ffe37_rw_1920.jpg?h=a86795bf4a0e999a8847188457d6b81c)
![](https://cdn.myportfolio.com/cb03d381-b180-4ab0-8a72-3cd977592dee/3afa1f76-64a2-49b0-8491-8b0c603a9c8e_rw_1920.png?h=b7c6087f464d78bcd50d9a8bf7d9cdc1)